We have co-createdF.R.H.A.N.K, an artificially intelligent,
socially curated gaminghumanoid
robot that acts as a side-kick to celebrity
youtube gamer vlogger Ali-A. The Fridge Raider Hunger Automated Nutritional Kit, or
F.R.H.A.N.K. for short, was Ali-A's side-kick for 7
months between October 2014 and April 2015. During this
period he was hanging out, playing Call of Duty, learning how to
speak ‘Gamer’ and serving Fridge Raiders. Several videos
produced incorporating the Ali-A and FRHANK, accumulated over 15m
views through Ali-A's youtube channel and micro-site frhank.com. The community of
Ali-A's fans were continuously engaged in contributing to FRHANK's
The campaign started as a mysterious crate that
showed up at Ali-A's garden. During a week of daily clues posed
through frhank.com site, fans raced to decipher and lead
ultimately to helping Ali-A open the crate in which he finds the
F.R.H.A.N.K. has also
hit the mainstream media channels with a TV campaign and
F.R.H.A.N.K's features include:
> He has a speech recognition unit, which allows him to
respond to key phrases and questions. Originally, and very
deliberately, his ‘gaming vernacular’ wasn’t particularly
relevant to kids that game. To improve this, his community and
fans submitted new responses through the frhank.com website.
This new, socially curated vocabulary, is downloaded to his
brain on a daily basis.
> His power unit stores a range of Fridge Raiders and
F.R.H.A.N.K. offers you this during conversation if he thinks
you are in need of a ‘power-up’.
> He detects the gameplay on Call of Duty by sniffing the
signal sent from your gaming controller. He then verbally
interacts with the gamer as they progress through the levels.
> He is a self balancing robot and uses an IMU similar to
that of a Segway, in order to stay upright and walk smoothly
on any terrain.
> He has an OpenGL animation system that allows him to
convey emotion in real time, during conversations. Users on
frhank.com have been submitting new expressions for him to
> He has some 16 motors and several computers that help
to move and animate him and a dictionary of gestures that
allow him to express himself using his arms and head movement.
> His fans on frhank.com submitted designs for his new
arm. The winning design featured a humanoid hand and a
projector that allows him to beam Playstation games onto any
surface in front of him.
> F.R.H.A.N.K. has an LED canvas in his chest - which
will be used to feature community submitted illustrations and
Due to the many queries and curiosity surrounding FRHANK, we
decided to expose some of the secrets behind what went into the
making of a humanoid robot used in meat snack advertisement
campaign in a timeframe that is typically impossible in the
We produced a video that tells the story of how we worked to
create him and describes FRHANK's main functionality and
the production process.