Bare Conductive's Electric Paint is just like any other water-based paint... except that it's electrically conductive! This means that you can actually paint wires onto things like models, clothes, furniture, walls, almost anything you can think of. Standard acrylic or water-based paints can even be used alongside Electric Paint to act as insulation or to create multi-layer circuitry!
You can apply Bare's Electric Paint like any other water-based paint. You can use a brush, a roller, printmaking equipment, some intrepid users have even tried to spray the material through an airbrush! It's important to note that as Electric Paint dries the conductivity increases (and will continue to increase to a certain extent even after the paint "feels" dry), so if your project requires calibration, let the paint dry completely before testing it.
Note: Electric Paint is not meant for use on skin!
Note: Electric Paint is not waterproof, but depending on what your application is you can paint over it with a waterproof paint or varnish. On the bright side this does make for easy cleanup.